Our Strategy
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Our Strategy

To create long-term sustainable value for all our stakeholders by developing thriving communities with high quality homes that provide a better way to live.

Measure 2020 Objectives Key Performance Indicators
Developing Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
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2018 2017
EPS EPS increasing to 95p 85.3p 70.2p
DPS DPS of 32p 28p 17p
Revenue Revenue increasing to c£2.2bn £1,920m £1,660m
Sales Outlets 150 outlets 132 132
Monies committed to fund improvements to local communities Continued investment in local communities £184m £163m
Affordable homes delivered 1,102 1,014
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments
  • Putting Customers First – putting our customers first and striving for excellence in all that we do
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
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2018 2017
ROCE ROCE of 25+% 28.5% 26.0%
Land holding years Maintain land holdings at c4 years 4.5 years 4.5 years
Waste diverted from landfill >95% 96.8% 95.4%
90% or more customer recommend rating HBF 90% customer recommend rating 89.1% 88.9%
Private reservation rate (excluding PRS) Maintain an appropriate balance in availability of product in the right locations 0.67 0.68
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
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2018 2017
Number of trainees Maintain level of trainees at 15% of an increasing workforce 343 328
Accident incident rate by site Accident incident rate by site maintained at 0.3 or below 0.35 0.30
Measure 2020 Objectives Key Performance Indicators
Developing Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
Show More
2018 2017
EPS EPS increasing to 95p 85.3p 70.2p
DPS DPS of 32p 28p 17p
Revenue Revenue increasing to c£2.2bn £1,920m £1,660m
Sales Outlets 150 outlets 132 132
Monies committed to fund improvements to local communities Continued investment in local communities £184m £163m
Affordable homes delivered 1,102 1,014
Measure 2020 Objectives Key Performance Indicators
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments
  • Putting Customers First – putting our customers first and striving for excellence in all that we do
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
Show More
2018 2017
ROCE ROCE of 25+% 28.5% 26.0%
Land holding years Maintain land holdings at c4 years 4.5 years 4.5 years
Waste diverted from landfill >95% 96.8% 95.4%
90% or more customer recommend rating HBF 90% customer recommend rating 89.1% 88.9%
Private reservation rate (excluding PRS) Maintain an appropriate balance in availability of product in the right locations 0.67 0.68
Measure 2020 Objectives Key Performance Indicators
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
Show More
2018 2017
Number of trainees Maintain level of trainees at 15% of an increasing workforce 343 328
Accident incident rate by site Accident incident rate by site maintained at 0.3 or below 0.35 0.30