Annual Report 2021

Strategic Report
Governance Report
Financial Statements
Shareholder Information

Search

Quick Links

Chairman's Statement Operating Review

Quick Links

Our Strategy Our Business Model

Quick Links

Corporate Governance Report Board of Directors
Our Strategy
Home Strategic Report

To create long-term sustainable value for all our stakeholders by developing thriving communities with high quality homes that provide a better way to live.

Measure 2024 Guidance Key Performance Indicators
Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep;
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites; and
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
Show More
2021 2020
EPS* ≥90.0p** 73.7p 32.9p
DPS* ≥30.0p** 24.5p -
Revenue* >£2.2bn £1,939m £1,339m
Average Sales Outlets* 137 117 110
Monies committed to fund improvements to local communities* Continued investment in local communities £275m £188m
Required affordable homes delivered 1,314 944
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments;
  • Putting Customers First – putting our customers first and striving for excellence in all that we do; and
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
Show More
2021 2020
ROCE* >22% 18.5% 9.2%
Land holding years* Maintain land holdings at c5 years 5.2 years 6.2 years
Waste diverted from landfill >95% 97.7% 97.4%
HBF customer recommend rating* >92% 92.6% 91.9%
Private reservation rate* 0.67 - 0.69 0.70 0.74
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace; and
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
Show More
2021 2020
Number of trainees* Maintain level of trainees at 15% of workforce 14.5% 14%
Accident incident rate by site* Maintain at 0.3 or below 0.26 0.38
Measure 2024 Guidance Key Performance Indicators
Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep;
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites; and
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
Show More
2021 2020
EPS* ≥90.0p** 73.7p 32.9p
DPS* ≥30.0p** 24.5p -
Revenue* >£2.2bn £1,939m £1,339m
Average Sales Outlets* 137 117 110
Monies committed to fund improvements to local communities* Continued investment in local communities £275m £188m
Required affordable homes delivered 1,314 944
Measure 2024 Guidance Key Performance Indicators
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments;
  • Putting Customers First – putting our customers first and striving for excellence in all that we do; and
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
Show More
2021 2020
ROCE* >22% 18.5% 9.2%
Land holding years* Maintain land holdings at c5 years 5.2 years 6.2 years
Waste diverted from landfill >95% 97.7% 97.4%
HBF customer recommend rating* >92% 92.6% 91.9%
Private reservation rate* 0.67 - 0.69 0.70 0.74
Measure 2024 Guidance Key Performance Indicators
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace; and
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
Show More
2021 2020
Number of trainees* Maintain level of trainees at 15% of workforce 14.5% 14%
Accident incident rate by site* Maintain at 0.3 or below 0.26 0.38

* see note 23

** assumes 25% corporation tax rate in FY2024