At Redrow, we take great pride in doing things differently, striving to create a better way to live for our customers whilst delivering value to our shareholders. ‘The Redrow Difference’ sets us apart from other new or second-hand properties by offering high quality homes in more desirable places and attracting and retaining great people to deliver on quality and customer experience.
'The Redrow Difference' is clear right across our business, impacting and improving everything we do. More than just a corporate concept; it’s a tangible reality that can be seen on every Redrow development and felt through every touchpoint with the Redrow team. It is the way we do business, with each other, with our suppliers and subcontractors and with our customers.
It not only makes a difference to our homes, but to our bottom line too, boosting our reputation, building our sales and delivering real returns for our shareholders. ‘The Redrow Difference’ adds value for everyone involved at every stage of the process, as we come together to create something that really stands out in a crowded market.
You can see that Redrow homes are different at first sight. From the Arts and Crafts inspired exteriors, rich in distinctive details, to the family friendly interiors, designed for the way we live today, our homes are both inspirational and aspirational.
We create homes that are not only desirable to own, but also practical to live in, ensuring that the joy of owning a Redrow home never wears off.
‘The Redrow Difference’ means more space for the ebb and flow of family living, giving everyone the room they need to thrive. It also means a wide range of choices included as standard and more care and consideration is taken over every last detail of every home.
Of course, ‘The Redrow Difference’ isn’t just our vision. We listen carefully to the feedback from our customers to constantly improve our designs and ensure we are giving them exactly what they want in a new home. For example, our Lifestyle homes, within our Heritage Collection, appeals to many of our customers who prefer fewer but larger bedrooms all with en-suite bathrooms.
‘The Redrow Difference’ means a better quality of life and value for money for our customers.
An award winning difference
From the homes we build to the customers we serve, ‘The Redrow Difference’ has led to a number of prestigious awards. These included no less than ten UK Property Awards in November 2019 along with two Youth Builder of the Year awards and those detailed below.
At Redrow, placemaking is as important as home building. We don’t just build houses, we create communities. Redrow developments are places that promote health and wellbeing and encourage homeowners to make connections with their neighbours and with nature.
'The Redrow Difference’ puts as much emphasis on the open spaces where we don’t build, as on the places where we do. We work hard to create attractive, interactive street scenes.
We understand that our customers are not just buying a house, they are looking for a lifestyle. That’s why we choose our places carefully, close to the amenities and facilities people want and even creating schools, shops and social facilities on our larger developments for not only our customers, but for the benefit of the wider community too.
This placemaking philosophy is driven by the Redrow 8 – eight key principles that underpin 'The Redrow Difference'. These cover everything from individual streets to the wider context of the site in its local area, as well as the interconnections between the two. The Redrow 8 promotes diversity, sustainability, social interaction, environmental awareness and more, to deliver a connected, cohesive quality of life that sets our developments apart.
'The Redrow Difference' delivers a place you can be proud to call home.
Gold status in the NextGeneration Benchmark
The NextGeneration Benchmark assesses and ranks the sustainability performance of the UK’s 25 largest housebuilders. Redrow were awarded Gold Status and retained our position as third best for the fourth year running. Despite new, tougher criteria and weightings introduced this year, Redrow achieved a sustainability score of 76% - significantly higher than the industry average of 32%.
Redrow also received the 2019 NextGeneration Innovation Award in June 2019, recognising our initiatives that go far beyond the criteria used for the benchmark, such as our commitment to supporting healthy communities through our unique social value calculator.
At Redrow, we know that our product is only ever as good as our people. From the architects who design our homes and the craftspeople who build them, to our sales teams on the ground and our office colleagues who all contribute to making it happen. We know that if we are to make our homes different, we need to make our Group different too, to attract and retain the very best in the business.
'The Redrow Difference' comes in nurturing and developing the talent within our team, offering inspiring opportunities and first-class training to help them become the best they can be. We don’t just take care of our team today; we are constantly planning for the future to ensure we have the team in place that we will need to continue to deliver 'The Redrow Difference'.
We are committed to our apprenticeship scheme to give the workforce of tomorrow the skills they need to succeed. No less than 15% of our 2,300-strong team are trainees, building our business by building our people.
'The Redrow Difference' ensures that essential skills are passed on to the next generation to continue our reputation for quality.
Financial Times Diversity Leaders
Nowhere in our business is difference more important than in the diversity of our team. We actively value difference, promoting equality, diversity and inclusion right across our business.
Our success in this area was acknowledged by the Financial Times Diversity Leaders 2020 Survey, who ranked Redrow as one of the top four companies out of 700 in the construction sector for diversity and inclusion.
We are proud to be one of The FT’s Diversity Leaders and have created an ED&I working group to help shape our formal ED&I policy which will be implemented this year.
With customers living increasingly busy lives and with time at a premium, we know that we have to make buying a new Redrow home as simple and straightforward as possible. That’s why we have available the very latest technology to allow customers the option to access our products and services at their convenience, at a time that suits them best.
‘The Redrow Difference’ means customers can now legally complete the reservation of their new home online across the majority of our developments and we are currently working towards an easy, environmentally-friendly paper-free process from initial reservation to final completion. The innovative My Redrow online personal account also allows customers to personalise their homes from a fantastic selection of finishes chosen by our expert interior design team, adding and paying for their finishing touches online from the convenience of their home, at a time that suits them.
At Redrow, we know your time is precious and buying a new home takes time. You might already be enjoying the many benefits of My Redrow as we want to make buying your new home as easy and convenient as possible. Now, not only can you save your favourite homes, but, as a My Redrow member, you can complete the reservation of your new home in your time, from the comfort of your own home.
We are proud to have received a Five-Star Customer Satisfaction rating from the Home Builders Federation, which means over 90% of customers would recommend Redrow to a friend.
'The Redrow Difference' takes care of our customers through every single step of the buying process with sector leading service and support.
Social Customer Service Team of the Year
Redrow was awarded the highly coveted Social Customer Service Team of the Year title at the 2019 UKCCF Awards held in September 2019.
The annual awards recognise best practice in contact centres around the UK, rewarding innovation, teamwork, employee engagement and the delivery of high-quality customer experiences.
The judges praised our innovative strategy that allowed customers to directly engage with the most relevant staff member, as opposed to a dedicated social media team, which has significantly increased our response rates.