Annual Report 2020

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Our Strategy
Home Our Business

To create long-term sustainable value for all our stakeholders by developing thriving communities with high quality homes that provide a better way to live.

Measure 2021 Targets Key Performance Indicators
Developing Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep;
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites; and
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
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2020 2019
EPS Guidance withdrawn* 32.9p 92.3p
DPS Guidance withdrawn* - 30.5p
Revenue Guidance withdrawn* £1,339m £2,112m
Average Sales Outlets 118 110 126
Monies committed to fund improvements to local communities Continued investment in local communities £188m £314m
Affordable homes delivered 944 1,712
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments;
  • Putting Customers First – putting our customers first and striving for excellence in all that we do; and
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
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2020 2019
ROCE Guidance withdrawn* 9.2% 28.5%
Land holding years Maintain land holding at c4 years 6.2 years 4.0 years
Waste diverted from landfill >95% 97.4% 97.7%
90% or more customer recommend rating HBF 90% customer recommended rating 91.9% 90.9%
Private reservation rate Maintain an appropriate balance in availability of product in the right locations 0.74 0.66
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace; and
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
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2020 2019
Number of trainees Maintain level of trainees at 15% of workforce 14% 15%
Accident incident rate by site Maintain at 0.3 or below 0.38 0.36
Measure 2021 Targets Key Performance Indicators
Developing Thriving Communities

We develop thriving communities by creating better places to live.

There are three strands which support this work:

  • Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep;
  • Placemaking for Wellbeing – our innovative Placemaking framework sets out eight design principles, which define how we achieve sustainable development on all our sites; and
  • Homes for All – building the right homes, in the right places to create cohesive and thriving communities.
Show More
2020 2019
EPS Guidance withdrawn* 32.9p 92.3p
DPS Guidance withdrawn* - 30.5p
Revenue Guidance withdrawn* £1,339m £2,112m
Average Sales Outlets 118 110 126
Monies committed to fund improvements to local communities Continued investment in local communities £188m £314m
Affordable homes delivered 944 1,712
Measure 2021 Targets Key Performance Indicators
Building Responsibly

Ensuring our sites are safe places to work, live and visit is central to our build operations. As we continue to help deliver much-needed new homes, we are also striving to constantly improve our quality and customer service, whilst working to protect the environment.

The themes which support this activity are:

  • Working Safely and Considerately – creating healthy, safe and considerate working environments;
  • Putting Customers First – putting our customers first and striving for excellence in all that we do; and
  • Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
Show More
2020 2019
ROCE Guidance withdrawn* 9.2% 28.5%
Land holding years Maintain land holding at c4 years 6.2 years 4.0 years
Waste diverted from landfill >95% 97.4% 97.7%
90% or more customer recommend rating HBF 90% customer recommended rating 91.9% 90.9%
Private reservation rate Maintain an appropriate balance in availability of product in the right locations 0.74 0.66
Measure 2021 Targets Key Performance Indicators
Valuing People

Our aim is to inspire future industry talent and to support our colleagues at every stage of their career.

The two strands which support this work are:

  • Valuing and Developing People & Partners – by training and developing people to succeed; driving Redrow colleague and partner advocacy and improving the wellbeing of Redrow’s people and creating an inclusive workplace; and
  • Inspiring the Next Generation to Build – collaborating with partners to positively impact people and communities through education and engagement activities.
Show More
2020 2019
Number of trainees Maintain level of trainees at 15% of workforce 14% 15%
Accident incident rate by site Maintain at 0.3 or below 0.38 0.36

*  Financial guidance withdrawn due to economic uncertainty surrounding COVID-19.